Atithi Devo Bhavah: Guest Management by R. K. Singh

By R. K. Singh

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Guests measure the quality of service by comparing the services received with what they expected to receive, given the type of establishment offering the service. Five general elements comprise the scale by which service may be judged: (1) tangibles, (2) reliability, (3) responsiveness, (4) assurance, and (5) empathy. Indian Tourism and Hospitality Facilitation 43 Since a majority of these are an assessment of human interaction, how an employee performs during a service encounter contributes heavily to the perception of quality service.

These experiences require additional planning and courtesy towards the demands of your host. Thus, your living conditions, length of stay, and overall experience will be circumscribed by the living conditions you enter into. Digital Divide and Demographic Segregation The average user is a young white person who speaks English and lives in a developed nation. While there are many users who do not fit this description, the more different they are, the less likely they will be involved. This is especially true for persons living in the developing world who likely do not have easy access to the fundamental prerequisite for using these services: computers and the Internet.

Mass Media Communication We shall also be carrying out mass media communication in newspapers, TV, cinema and outdoors to create general awareness about the Atithi Devo Bhavah programme and to communicate to key stakeholders as to how it is in their own interest that foreign tourists be treated well and should go back happily from our country. Role of the India Tourism Offices The India Tourism offices of Delhi, Jaipur, Agra, Mumbai, Aurangabad, Goa and Hydrabad have a crucial role to 28 Atithi Devo Bhavah play in the campaign.

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